Why is change difficult for many of us?
Because change makes us move out of our comfort zones.
It takes courage to leave something familiar and try something new.
One of the jobs of our subconscious mind is survival – to protect us.
It likes to keep things the same preferring safety and security over the untested and unproven.
Haven’t we all heard people say “better the devil I know than the devil I don’t know.”
We tend to believe that if we stick with what we know, with what is familiar, then we won’t get hurt.
The problem is that in terms of wealth creation, it’s not what we know that’s holding many of us back.
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